89% of marketers have reevaluated their channel mix since the pandemic to try to adapt
Without a more nuanced approach, marketers are running blind to the effectiveness of their initiatives. Which makes finding ways to tweak campaigns for the most impact, all the more challenging. Causal marketing attribution powers a new, more powerful method of marketing mix optimization.
This Marketing Mix Optimization Decision App powered by Causal AI, enables marketing teams to efficiently transform marketing and sales data into sophisticated causal attribution models that map out all causal relationships in the channel and automates recommended optimizations to spending.